The Influence of Super Bowl
Super Bowl is the most talked sporting event in the US, which attracting three times more television audience than the MLB (Major League Baseball America) and the combined NBA Finals.
According to statistics, there are a total of about 17 million viewers for the 2006 World Cup finals in the U.S. television, and this is simply insignificance compared to the Super Bowl. The TV audience of the Super Bowl was up to 90 million last February, and TV viewers are expected to exceed 1 billion this year.
It’s a veritable feast of Super Bowl media, there are more than 200 television stations will broadcast the Super Bowl around 180 countries and regions, with the broadcast will be used in more than 30 languages.
Talking about in China, CCTV5, the Shanghai Five Star Sports, Dragon TV, sports and other Chinese media in Guangdong also give live broadcast of the Super Bowl. In 2010, China has a total 2 million viewers for the Super Bowl broadcast.